ABM and Outbound Marketing Specialist (WFH) | ZR_1321_JOB

This is a remote position. ABM and Outbound Marketing Specialist (Remote) About PeoplePartners At PeoplePartners , great work starts with great people—and we’ve built a workplace where both can thrive. As a Great Place to Work certified company , we’re proud of a people-first culture where you’re trusted to contribute, encouraged to grow, and given opportunities to make a genuine impact. You’ll work with global teams and businesses, build skills that travel with you, and develop your career in an environment that values initiative, curiosity, and fresh thinking. If you’re looking for global exposure, meaningful work, and room to grow without leaving home , there’s a place for you here. Role Overview Great outbound isn’t about turning up the volume. It’s about turning up the relevance. As our ABM and Outbound Marketing Specialist , you’ll own targeted B2B outbound and Account-Based Marketing (ABM) campaigns designed to find the right accounts, reach the right decision-makers, and turn meaningful digital conversations into real Sales opportunities. You’ll take agreed ICPs, industries, markets, personas, and named accounts and turn them into focused outbound strategies across email and LinkedIn . From account research and segmentation to messaging, sequences, automation, testing, and optimisation, you’ll have the autonomy to determine what works—and improve what doesn’t. This is a hands-on role for someone who wants to own outcomes, not just activity . You’ll use campaign data, buyer responses, and Sales feedback to make informed decisions and continuously improve outbound performance. And no, this isn’t a cold-calling role. Phone and SMS outreach sit with Sales. Your focus is digital outbound. Key Responsibilities: Develop and execute B2B outbound and ABM strategies based on agreed ICPs, industries, markets, personas, and named accounts. Research, segment, and prioritise high-fit target accounts and decision-makers. Manage email outreach and LinkedIn social selling ca