Account Based Marketing (ABM) Demand Generation Specialist (all genders)- Remote

About the Role As a Account Based Marketing (ABM) Demand Generation Specialist (all genders), you are responsible for the planning, execution, and optimization of demand generation and account-based marketing (ABM) programs that drive pipeline growth and new revenue opportunities across global markets. Working closely with the Director Growth & Brand as well as the Campaign Management, Product Marketing, Content, Sales, and Regional Marketing teams, you develop effective multi-channel campaigns and targeted ABM initiatives from existing content assets. In addition, you take ownership of publishing and maintaining marketing content across digital platforms and ensure a seamless customer journey throughout the entire buying process. Your Responsibilities Demand Generation Global Planning, execution, and optimization of demand generation campaigns to increase lead generation, pipeline growth, and revenue contribution. Supporting the development and execution of integrated campaigns across email, website, paid media, social media, webinars, and marketing automation platforms. Close collaboration with the Director Growth & Brand, internal stakeholders from Content, Design, Product Marketing, Sales, and Regional Marketing, as well as external agency partners, to successfully plan, execute, and continuously optimize demand generation campaigns. Monitoring campaign performance and continuously optimizing conversion rates throughout the marketing funnel. Supporting lead nurturing and engagement programs in collaboration with Sales and Marketing stakeholders. Account-Based Marketing (ABM) Executing targeted ABM programs for strategic accounts and key market segments. Collaborating with Sales teams to identify target accounts, buying centers, and relevant engagement opportunities. Developing personalized content journeys and campaign experiences for defined target accounts. Coordinating with the Director Growth & Brand, Sales, Product Marketing, Regional Marketing, Content, an