Ad Creative Strategist

About Zabota Zabota is a top-ranked global recruitment firm, recognized as a Top HR Staffing Company by Clutch in 2025. We specialize in helping high-growth U.S. brands build elite, remote-first teams. Our mission is clear: Connect world-class talent from LATAM, Europe, and beyond with the most ambitious companies in the world. About Our Client Our client is a fast-growing performance marketing agency specializing in helping DTC and e-commerce brands scale through data-driven paid media strategies. Working across platforms such as Meta, Google, Pinterest, and Microsoft Ads, they combine media buying expertise with high-performing creative to drive measurable business growth. The team embraces innovation, AI-powered workflows, and a collaborative, no-ego culture where talented professionals have real ownership over their work. About the Role We are looking for a Creative Strategist who is passionate about creating high-converting direct response advertising. In this role, you will bridge the gap between performance marketing data and creative execution by researching audiences, developing customer personas, creating compelling ad concepts, writing high-performing hooks, and directing the production of static and video ad creatives. You will work within a collaborative pod consisting of 1–2 Media Buyers, the Director of Paid Media, a Copywriter, a Designer, and a Video Editor , supporting approximately 5–8 client accounts . This role goes beyond aesthetics—you'll analyze competitor ads, uncover customer insights through reviews and research, and transform those findings into creative strategies that drive measurable performance. Responsibilities Develop creative strategies based on performance data, competitor research, and audience insights for a portfolio of DTC and e-commerce brands. Build detailed customer personas using resources such as Meta Ad Library, customer reviews, and platform analytics, then translate insights into actionable creative briefs. Write and r