Ads Growth & Insights Data Analyst

About Us BEES, a subsidiary of AB InBev (ABI), has revolutionized the global beer route to market by creating a digital B2B marketplace application that directly connects retailers with manufacturers and distributors, simplifying processes such as ordering, scheduling deliveries, and obtaining support. Originally launched in 2019 for ABI, BEES now encompasses relationships with 1st party partners (where ABI sells and distributes) as well as 3rd party CPG companies—such as Nestle, Mondelez, L’Oréal, and Gloria—offering them a Digital Transformation service to digitize their route to market. As of 2024, BEES operates as a multicategory application in 26 countries and continues to expand, with over 3.5 million registered customers, including retailers, bars, restaurants, hotels, grocery stores, and pharmacies, managing over $40 billion in global GMV annually. Role Overview As a Data Analyst on the BEES Ads Growth & Insights team, you will be responsible for turning campaign and platform data into information, information into insights, and insights into commercial decisions. You will work within the Growth & Insights team, closely supporting country leads, sales teams, and Ad Ops to build and maintain reporting, dashboards, and data quality routines that keep the retail media business running across our six biggest markets. This is a hands-on role for someone who is genuinely curious about how data can move commercial results. Roles & Responsibilities Data Management: Liaise with data teams to support with accuracy, integrity, and streamlined data access for stakeholders Reporting and Visualization: Develop and manage dashboards and regular reports for stakeholders to track key metrics, including ad revenue, campaign performance, and customer engagement Performance Analysis: Conduct deep dives into campaign results to identify trends, gaps, and opportunities for optimization Strategic Support: Understand commercial and product challenges to deliver custom KPIs, analyse