AI Lead Creative

Superside is looking for a Lead Creative with a passion for Generative AI to shape creative excellence across branding, landing pages, ads, social, print, and presentations. You’ll guide a global team of top-tier creatives, combining strategic leadership with hands-on craft to deliver human-centered, high-impact work for leading brands worldwide. This role sits at the intersection of creativity and innovation, elevating creative quality while helping evolve our capabilities through the thoughtful use of AI tools. You’ll act as both a mentor and a maker, fostering collaboration, empathy, and clarity across every project. You bring curiosity, composure, and humility to your leadership, helping others grow while delivering consistently outstanding creative work. What you’ll do Generate and refine visual concepts using AI tools such as text-to-image, video, and layout automation. Experiment with emerging AI workflows to improve quality, speed, and creative output. Integrate AI-assisted assets into workflows while maintaining brand integrity and emotional impact. Guide creative direction to ensure all work aligns with strategy, brand, and purpose. Communicate clearly with clients, building trust through structured and solution-oriented leadership. Foster an inclusive team environment that supports collaboration and shared ownership. Connect creative outputs to business goals using insights and performance data. Partner cross-functionally to deliver cohesive, insight-driven creative solutions. Coach and mentor designers through clear, actionable feedback and creative guidance. Lead by example by maintaining high standards, composure under pressure, and a strong team mindset. What you’ll bring Excellent English communication skills, with the ability to express creative ideas clearly and supportively. 5+ years of experience as a creative lead or similar, with a strong history of guiding diverse, multidisciplinary teams. A strong portfolio showcasing creative excellence acro