Area Sales Manager

Job Title: Area Sales Manager Reports to: Director of Sales- East Location: Remote- New York Metro Status: FT/Exempt Compensation: $70,000 – $80,000 annual base salary, plus a competitive bonus opportunity. Final compensation will be commensurate with experience, skills, and qualifications. ABOUT THE COMPANY ROAR is redefining hydration for a new generation. In a category that has become overly serious and hardcore performance obsessed, ROAR stands for something different: hydration that is expressive, effortless, and rooted in real life. Built for people who move, connect, and live life out loud, ROAR delivers complete hydration with vitamins, antioxidants, and electrolytes - all with just 20 calories and 3g of sugar or less per bottle. More than a beverage, ROAR is a cultural signal - bright, approachable, and fun. It rejects the intensity and rules of traditional hydration in favor of something more human: joy, spontaneity, and the kind of movement that doesn’t need a scoreboard. This positioning has resonated with consumers and retailers alike driving strong momentum across both natural and conventional retail, where ROAR continues to expand rapidly and now ranks as the #2 brand in the natural channel within the enhanced water category. ROLE OVERVIEW ROAR Organic is seeking a hands-on Sales Leader to drive profitable growth in a fast-paced, high-growth environment. This role is responsible for leading all sales activities across grocery customers in the New York Metro area, including new business development, key account management, and executing data-driven strategies to expand market share and increase brand awareness. The ideal candidate brings a proven track record of scaling high-growth brands profitably, with experience managing both established and emerging grocery retailers, as well as partners. They are highly relationship-driven, resourceful, and action-oriented, with strong communication and organizational skills. This leader excels at building an