Assistant Director, Email Marketing Strategist

AD Digital Marketing - ME07AE We’re determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Join our team as we help shape the future. Assistant Director, Email Marketing Strategist The Assistant Director, Email Marketing Strategist plays a key role in shaping and advancing the organization’s email marketing strategy to drive measurable business outcomes. This individual contributor role requires a strategic, self‑directed marketer with deep expertise in email best practices, audience segmentation, deliverability, and performance measurement. The ideal candidate will partner closely with business stakeholders to develop measurable data‑driven strategies, optimize a wide variety of campaigns with a goal of driving engagement and conversion, and ensure compliance with all applicable industry standards and regulations. Channel Ownership Shape and execute email marketing strategies that align with organizational goals, applying best practices and data-driven insights to deliver a unified, meaningful approach. Define outcomes and KPIs; use results to recommend optimizations and shape future strategy. Translate complex requirements into clear briefs and executable plans for cross-functional teams. Champion customer-first experiences by applying customer insights to messaging strategy and lifecycle design. Monitor emerging digital marketing trends and apply innovative tactics to campaign strategies; conduct competitive analysis of the insurance landscape to identify new growth opportunities. Relationship Management Operate as a subject-matter expert and strategic advisor to business partners; bring forward proactive opportunities. Clearly communicate progress, risks, and recommendations throughout project execution; drive alignment across teams. Build and maintain strong partnerships; influence convers