Associate Creative Director (Design)

ABOUT THE ROLE We are seeking an Associate Creative Director who is deeply dedicated to craft to lead our Core Brand and Visual Systems team. While campaigns capture attention, your team captures loyalty. In this role, you will own the evolution and application of the Peloton Brand Identity across our owned channels (Site, Email, App Store) and physical touchpoints (Retail, Packaging). You will be the architect of our design systems, ensuring that every pixel and print piece feels premium and distinctly Peloton. You will manage a team of designers to execute high-volume, high-quality work that drives business performance without sacrificing brand integrity. This is an ideal role for a design leader who loves typography, grid systems, and scaling creative excellence. This is an exciting opportunity for someone who believes in design thinking, excels in collaboration, possesses a clear creative vision, and can navigate complex partnerships to deliver exceptional results. This role will report directly to our Creative Director of Brand Lab. YOUR DAILY IMPACT AT PELOTON System Architecture: Own and evolve the Global Brand Guidelines and Figma Design Systems, ensuring the wider team has the tools to create consistent work efficiently. Owned Channel Leadership: Oversee the art direction and design for high-visibility organic channels including .com, CRM/Email, and App store presence. Cross-functional Brand Collaboration: Work closely with the partner brand's creative teams, fostering a cohesive and collaborative environment to develop truly integrated creative systems. Retail and Physical Design: Collaborate with retail teams to bring the brand to life in physical showrooms and through packaging/unboxing experiences. Performance Creative: Partner with growth marketing to raise the design standard of performance assets, proving that "brand" and "conversion" can coexist. Direct Management: Manage Senior and Mid-level designers, providing daily art direction and professional