B2C Operations CRM and Product Manager

Industry:Social Casino / iGaming / Computer Games About the Role High 5 Games is seeking a highly driven, data-obsessedB2C Operations CRM & Product Managerto lead and scale our player engagement, retention, and growth strategies. In this role, you will bridge the gap between high-level growth strategy, campaign execution, and operations. You will own the end-to-end player communication lifecycle, from onboarding and conversion to VIP loyalty and reactivation. You will utilize inhouse marketing automation tools, A/B testing, and deep data analytics. If you thrive in an ad-hoc fast-paced environment and love building scalable CRM strategies that drive real business growth, we want to hear from you. Key Responsibilities CRM & Lifecycle Operations Strategy & Execution:Design and coordinate the development and deployment of multi-channel CRM campaigns (In-App Messaging, Push Notifications, Email, SMS) aimed at driving player acquisition, retention, monetization, and reactivation. Customer Journey Mapping:Design and optimize automated player journeys (onboarding, conversion flows, VIP loyalty tracks, and win-back sequences) through data-backed experimentation. Database Hygiene & Segmentation:Lead the entire database workflow—from identifying target player segments and cleaning data to maintaining contact database accuracy and proper segmentation. Growth & Lifecycle Optimization Growth Initiatives:Partner with Marketing, Product, and Data Science teams to design growth tactics, rewards, incentives, and promotional mechanics tailored for social casino players. A/B Testing & Experimentation:Rigorously test campaign creative, copy, timing, coin/bonus offers, and segmentation to maximize Open Rates, CTRs, and In-App Purchases (IAP). Copywriting & Creative Messaging:Draft compelling, compliant, and high-converting campaign copy that simplifies complex game mechanics/promotions and engages casino players. Performance, Analytics & Reporting Data-Driven Insights:Analyze player beh