Brand Creative Director

Job Title: Brand Creative Director Reports to: VP of Marketing/CMO Role Summary The Brand Creative Director owns Triquetra’s brand identity end to end — how the brand looks, sounds, and shows up everywhere a customer or retail buyer encounters it, across Amazon, our DTC site, TikTok Shop, packaging, and a rapidly growing national retail footprint. This role is the internal owner of our rebrand, the guardian of brand consistency across 100+ SKUs, and the creative leader who raises the ceiling of the team we already have. Triquetra has scaled past $100M on the strength of product, science, and performance marketing. The brand layer is now the gap between where we are and best-in-class. We are at the beginning stages of a rebrand with a hard debut date at Expo West in March 2027, and our retail expansion has made packaging and shelf presence business-critical. This person turns a strong company into a recognizable premium brand — and builds the standards and systems that make that consistency scalable, so quality no longer depends on any single designer or on executive review. This is a brand leadership role, not a conversion specialist role. Performance and CRO fluency are valuable context, but this role is measured on brand coherence, recognition, and retail readiness: does Triquetra look, sound, and feel like one premium brand the whole way through the customer journey — from a TikTok ad to a DTC page to an Amazon listing to a shelf at Sprouts. Key Responsibilities Brand Identity System Ownership Own, evolve, and enforce the complete brand identity system: design standards, brand kits, voice and visual guidelines, and editorial review across 100+ products and every channel. Build the repeatable visual language that makes quality scalable — templates, component libraries, layout patterns, and type / color / iconography standards any designer on the team can execute against. Serve as the final creative quality gate so brand consistency lives in a system the whole team