Brand Motion Design Lead

Who We Are For 25 years, Brand New School has helped brands find their visual voice — transforming design, storytelling, and experience into cultural resonance and commercial impact. Our integrated model unites strategy, creativity, and production to help brands like Meta, Pinterest, Google, Apple, Microsoft, and OpenAI transcend their categories and become benchmarks in culture and commerce. We’re different by design — built to move seamlessly from idea to impact. As we expand with a presence in London, we are building a small, senior team to shape the next chapter of Brand New School globally. Opportunity We are seeking a full time Motion Design Lead for our London studio, with deep expertise in motion design and a strong point of view on how motion shapes brand systems and identity. This role is for an experienced motion designer who thinks beyond individual animations and assets, designing motion as a core part of brand language. You will help define how brands move, behave, and evolve across platforms, building kinetic identities that are clear, expressive, and scalable. You will work closely with the ECD, Design Directors, brand designers, and technologists, contributing from early concept through to delivery. Alongside project work, you will help foster a culture of exploration, research, and experimentation in motion, raising the studio’s ambition and fluency in this space. Role Motion Brand Systems and Concept Design and evolve motion brand systems as part of wider visual identities Develop kinetic brand concepts that translate strategy into movement, rhythm, and behaviour Define motion principles, rules, and patterns that scale across touchpoints Ensure motion work is clear, intentional, and consistent with overall brand systems Creative Delivery and Collaboration Lead motion design across multiple projects, from concept through final execution Collaborate closely with brand designers, strategists, technologists, and producers Contribute to creative direct