Brand Strategy

Since June 2021, frog is part of Capgemini Invent . frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. We’re inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications. Joining frog means you’ll be joining the “pond,” a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community — and the world at large. Your Role As a Brand Strategy & Communication Specialist, you will be the strategic brain behind brand storytelling — translating business objectives into compelling brand narratives, positioning, and go-to-market strategies. In this role, you will: Craft brand positioning, architecture, and personality frameworks for new and existing brands. Conduct brand audits, market analysis, competitor benchmarking, and cultural trend mapping. Define clear brand purpose and translate it into actionable communication strategies. Present strategies with clarity and conviction to internal teams and external clients. Your Profile Strategic thinking with a flair for storytelling and conceptual development. Deep understanding of branding communication trends. Basic Experience with marketing tools,