Channel Program Manager

Channel Program Manager Remote - United States About the Role As Channel Program Manager, you will be responsible for developing, managing, and optimizing partner programs to drive business growth through indirect sales channels. This role works closely with partners, sales teams, and marketing to create strategies, incentive programs, and enablement initiatives that strengthen partner relationships. You will also track performance metrics, ensure compliance with program guidelines, and identify ways to improve partner engagement and overall program effectiveness. This role reports to the Vice President Global Channel Sales and will work within a matrixed organization to analyze the needs of the direct and channel partner sales teams. The Channel Program Manager will work with a variety of resources to design, develop and deliver relevant solutions. You will play a key role in the best practices of educating channel sales personnel on the skills needed to help prospect into identified authorized territories to generate new leads and prospects, or cross sell into existing customer base. Responsibilities Work closely with sales, channel, and marketing teams to understand the corporate go-to-market strategies and how to integrate with channel partners. Cross-functional team development of Channel Campaigns for execution through the channel partners, including, but not limited to, email marketing, social media, paid advertising, and event marketing through Channel Partners. Optimize the Channel process to improve Channel onboarding, enablement, and compliance. Produce high-quality content with cross-functional teams that speak to prospects’ pain points and highlights the benefits of our product offerings and the Channel Program. Collaborate with cross-functional teams, including product, customer success, sales, marketing, and operations, to ensure Channel aligns with overall business objectives. Providing input and guidance into the development of relevant sales enable