Content Marketing Specialist

We're looking for a creative and results-driven Content Marketing Specialist to develop compelling content that strengthens our brands, supports integrated marketing campaigns, and drives business growth. This role owns copywriting, storytelling, campaign content, and thought leadership across digital and traditional marketing channels. The ideal candidate is an exceptional writer with strong marketing instincts who can transform customer insights into engaging content that educates, inspires, and drives action. Working closely with Product, Content Licensing & Acquisition, Sales, and Customer Experience, you'll help shape a consistent brand voice and create meaningful experiences across every customer touchpoint. Key Responsibilities Brand Storytelling & Content Develop compelling stories and messaging that strengthen brand positioning and build trust with target audiences. Create high-quality content across web, email, social media, paid media, SEO, sales enablement, and campaign assets. Translate customer insights, research, and complex topics into engaging, audience-focused content. Contribute original campaign concepts, messaging ideas, and storytelling approaches that differentiate our brands. Campaign Marketing Develop content that supports integrated marketing campaigns and business objectives. Partner with Product, Sales, and Creative to translate product direction into compelling customer messaging. Optimize content using SEO best practices, audience insights, and performance data to maximize reach and engagement. Research & Insights Conduct customer interviews and market research to uncover insights that shape messaging, campaigns, and content strategy. Identify compelling stories from customers, products, events, and data that strengthen the brand and support business goals. Collaboration & Quality Partner with designers and cross-functional teams to create high-impact marketing content. Ensure content meets brand, editorial, and quality standards throug