Content Strategist

<p> <strong>Headquarters:</strong> San Francisco, CA or Remote, US </p> <h3>About the Role</h3> <p>Content is one of Descript's most powerful channels—but only when it's strategic, original, and built to reach the right audiences. Up to this point, our content program has been focused on generating awareness amongst individual creators and small businesses. As we move upmarket, we need someone who is deeply experienced with content creation as an integral part of a brand-building, demand-generating machine. </p> <p>We're looking for a Content Strategist to build the engine: a system rooted in subject matter expertise and user data that produces compelling content across formats, optimizes for AI discovery, and supports both brand and demand. Being a great writer is the baseline, and this person knows what great content looks and sounds like. We believe original, human-developed content is a genuine differentiator when it’s backed by strategy and data. You'll bring both the vision and the do-er energy to make it real.</p> <h3><strong> </strong>What You'll Do</h3> <p>Strategy Planning</p> <ul> <li>Define Descript's content strategy, editorial calendar, and channel prioritization</li> <li>Identify content gaps and opportunities through user data, search research, and market insight</li> <li>Build a measurement framework that connects content activity to brand and pipeline outcomes</li> </ul> <p>Content Systems Production</p> <ul> <li>Build an AI-native content production system that enables quality output at scale without sacrificing originality</li> <li>Produce and/or commission content across formats: articles, research reports, data studies, interactive tools, video scripts, and more</li> <li>Optimize for AI discovery as the content and search landscape evolves</li> </ul> <p>Demand Enablement</p> <ul> <li>Partner with Demand Gen, PMM, and Field Marketing to develop assets that support pipeline programs</li> <li>Assist with mid- and bottom-funnel content (case studie