Conversion Rate Optimization Specialist

Job Description Byte&Kite is a digital marketing agency helping clients across a range of industries improve their digital performance. As a CRO Specialist, you will identify opportunities to improve website and landing page conversion rates through research, analytics and structured experimentation. You will work with designers, developers, copywriters and marketing specialists to turn user insights into measurable improvements in conversion and customer experience. WHAT YOU WILL DO Analyse website and landing page performance to identify conversion opportunities Use analytics, heatmaps, session recordings and user behaviour data to identify friction points Develop hypotheses and prioritised testing plans based on evidence Plan and manage A/B and multivariate tests from hypothesis through analysis Work with designers, developers and copywriters to implement and test improvements Evaluate test results and communicate clear conclusions and next steps Monitor conversion funnels and identify opportunities to improve key user journeys Present CRO findings and recommendations to clients and internal teams Maintain documentation of tests, results and learnings across client accounts WHAT WE ARE LOOKING FOR 3+ years of experience in CRO, experimentation, growth marketing or a closely related field Strong understanding of conversion funnels, user behaviour and landing page optimisation Hands-on experience with A/B testing and experimentation platforms Comfortable working with GA4 and tools such as Hotjar, Microsoft Clarity or similar Strong analytical skills and ability to turn behavioural data into actionable hypotheses Understanding of statistical significance and responsible interpretation of test results Strong collaboration skills across design, development, content and marketing teams Comfortable presenting findings and recommendations directly to clients NICE TO HAVE Agency experience; experience with e-commerce or B2B conversion funnels; UX research; familiarity wit