Creative Strategist - 20hrs+/week - freelance & 100% remote

Skull Bliss a 100% online-based home décor boutique, bringing the traditional craft of Balinese skull carving to the world while giving back to local communities. We are a fun, talented, and driven team that works fully remote while maintaining a collaborative, team-oriented spirit. About the Role — Creative Strategist In this role, you’ll lead creative strategy for two of our flagship brands: Skull Bliss and Noro Arts . While Skull Bliss celebrates intricate craftsmanship and cultural heritage, Noro Arts focuses on contemporary design — creating modern objects that fuse artistic expression with clean, minimal aesthetics. Tasks Develop creative strategies and concepts for performance campaigns across Meta (and occasionally other platforms such as AppLovin or Google) for our brands Skull Bliss and Noro Arts Analyze campaign performance, market trends, and competitor activity to generate data-driven creative insights Write clear, actionable creative briefs for our content team and collaborate closely with designers, video editors, and videographers Develop storylines, hooks, and visual directions for new ads (both video and image formats) Identify creative test hypotheses and translate key metrics (CTR, hook rate, ROAS, etc.) into actionable improvements Continuously optimize existing creatives based on performance data Research social media and advertising trends to refine and evolve our brands’ creative direction Requirements Experience in Creative Strategy, ideally in a performance-driven environment Strong analytical mindset with the ability to connect data to creative decisions Proven experience in writing creative briefs and collaborating with performance and design teams A conceptual thinker with a strong sense for storytelling, visuals, and hooks that resonate on Facebook and Instagram Very good English skills, both written and spoken Organized, proactive, and self-motivated, with the ability to prioritize and manage multiple projects efficiently Benefits We a