Creative Strategist

Creative Strategist (Full-Time, Remote) MVR Digital is hiring a Creative Strategist to own the link between performance data and creative output for our luxury and premium DTC clients. This is not a brand-storytelling role. You'll read Meta and Google ad performance daily, form testable hypotheses about what's working and why, and write briefs precise enough that a designer or editor can execute without guessing. About MVR Digital MVR Digital is a performance marketing agency serving luxury and premium DTC and e-commerce brands, with roots in New York, Denver, and Canada. We were named one of Adweek's Fastest Growing Agencies. We operate fully remote and async-first, using Slack and ClickUp to run distributed teams across the US and Canada. Our Values Act Like an Owner Clarity Over Complexity Serve Clients' Best Interest We Win Together, We Lose Together Data-Informed, Human-Led What you'll own Performance-to-brief pipeline - Read Meta and Google ad performance data daily. Identify which hooks are fatiguing, which formats are holding attention, and which audiences are saturating. Translate those signals into structured creative briefs: segment, message, hook type, format, reference, and success metric. Creative testing strategy - Build and prioritize a testing roadmap with media buyers. Form specific, falsifiable hypotheses rather than general concepts. Brief management and execution oversight - Brief designers, video editors, copywriters, and UGC creators. Maintain a tagged creative asset library so winning concepts from past sprints can be found and iterated on, not rebuilt from scratch. UGC scripting and trend iteration - Track UGC and short-form trends across TikTok and Instagram on a rolling basis and adapt winning formats to client brands and offers quickly, before they fatigue.This is a core function of the role, not a secondary skill. Candidates without recent, hands-on UGC scripting experience should not apply. Iterate on existing UGC concepts based on perf