Customer Marketing Analytics Manager (FTC)

We're now recruiting for a Marketing Analytics Manager (12-Month Fixed-Term Contract). The Marketing Analytics Manager is an individual contributor role responsible for building analytical capability across Customer Marketing through robust measurement, experimentation and actionable insight. The role will develop measurement frameworks, define KPIs and establish scalable analytical approaches that enable effective campaign planning, optimisation and performance evaluation. Partnering with Customer Marketing, CRM and Strategy & Insights, you'll establish and evolve the team's testing and measurement capability, ensuring campaigns are designed with meaningful success measures from the outset and that results drive continuous optimisation. Acting as the bridge between Customer Marketing, CRM and Strategy & Insights, you'll translate business objectives into analytical approaches that enable better decision-making, improve campaign effectiveness and support customer and commercial growth. You'll also help build the reporting, tools and analytical capability that enable Marketing Managers to self-serve insight and make evidence-based decisions. What does the job involve? Develop and embed our testing and measurement strategy Develop and operationalise Customer Marketing's A/B testing and control group strategy, establishing a structured test-and-learn framework that enables continuous optimisation. Design robust measurement methodologies, ensuring campaigns are configured to produce statistically meaningful and commercially relevant results. Develop and embed consistent KPIs, success measures and measurement frameworks across Customer Marketing. Partner with CRM to deliver measurable campaigns Work closely with CRM throughout campaign planning and delivery to ensure campaigns, tests and control groups are configured correctly and aligned to agreed measurement objectives. Define and document campaign measurement and data requirements, ensuring the appropriate data is cap