CX Community Engagement Specialist

About Comfrt Comfrt LLC is the #1 Hoodie Brand in the U.S. and the #1 Apparel Brand on TikTok globally—built on a mission to support mental health and create everything comfortable for an easy, stress-free, cozy lifestyle. Our elevated basics are worn by millions and loved for their perfect mix of comfort, style, and cultural relevance. Role Overview The CX Media Engagement Specialist is responsible for interacting with audiences across social media platforms to build brand awareness, foster community engagement, and drive customer relationships. They monitor comments, respond to messages, and create strategies to increase follower interaction. This role often involves analyzing engagement metrics, collaborating with content creators, and ensuring brand voice consistency. Specialists may also handle customer service inquiries and escalate issues when necessary. Ultimately, their goal is to enhance online presence and maintain an active, positive brand image. This role will collaborate closely with Growth, Loyalty and Customer Experience teams to ensure consistent messaging and to develop proactive engagement strategies across Comfrt ’s social media platforms (TikTok, Reddit, etc). This role is essential for building brand presence, fostering loyal online communities, and driving measurable engagement outcomes. Key Responsibilities Trend Intelligence & Social Listening Monitor and analyse emerging trends, cultural moments, and audience conversations across Facebook, TikTok, Reddit, Instagram/Threads, X, Pinterest, YouTube, and any evolving platforms. Synthesize social listening signals into actionable insights, identifying opportunities for reactive content and flagging potential PR risks or crises to leadership immediately. Benchmark how audiences position the client brand versus competitors, surfacing competitive intelligence that shapes engagement strategy. Maintain a real-time pulse on platform algorithm changes, format trends, and audience behavior shifts that c