Data Scientist - CLV

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Department Overview: At PlayStation, Data Science plays a critical role in shaping how we invest in, retain, and delight our global player base. The CLV team focuses on understanding player behaviour and driving more effective engagement across the player lifecycle — from acquisition and onboarding through to retention, monetisation, and long-term value. As a Data Scientist, you will develop models and insights that help drive more personalised player experiences and inform commercial and product decisions at scale. You will work in cross-functional teams to translate player behaviour into actionable strategies that drive measurable improvements in player engagement and value. This role is ideal for an individual who is comfortable owning problems end-to-end — from framing and modelling through to delivering impact — and partnering with stakeholders to support data-informed decision-making. What You’ll Be Doing: Own the development and delivery of machine learning models for use cases such as churn prediction, purchase propensity, store recommendations, customer lifetime value. Translate business problems into modelling approaches, selecting appropriate methods and features to deliver measurable impact. Work with large-scale behavioural and transactional data to u