Data Scientist, Modeler

Teleflora provides innovative marketing, education, and technology to make sure our member florists get the resources they need to thrive, creating beautiful bouquets with keepsake vases delivered to your door. We’ve been a part of The Wonderful Company family since 1979, and with a nationwide network of florists, we’ve become the world’s largest flower delivery service. With more than 10,000 member florists in North America, we lead the industry by working directly with our florists to hand-arrange and hand deliver every bouquet! We are seeking a Data Scientist to lead forecasting, budgeting, and advanced analytics for our eCommerce business, while also driving adoption of AI and Large Language Models (LLMs) across analytics and business workflows. This role combines traditional data science (forecasting, LTV modeling, experimentation validation) with emerging AI capabilities to unlock new efficiencies and insights. A key aspect of this role is the ability to translate complex analyses into clear, compelling narratives for non-technical stakeholders, including senior leadership. The Data Scientist will also support A/B testing by validating results, while not owning test execution. This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday. Forecasting & Budgeting (Core Ownership) Own forecasting models for: Revenue, orders, conversion rates, and AOV Marketing performance and demand planning Partner with Finance and Leadership on budgeting and planning cycles Build scenario models to support strategic decisions Continuously improve forecast accuracy using statistical and machine learning techniques Customer & LTV Modeling (Core Requirement) Design and maintain Customer Lifetime Value (LTV) models Perform cohort analysis, retention modeling, and customer segmentation Identify key drivers of long-term customer value and profitability Pa