Digital Marketing/Communications Specialist I

Company Cox Automotive - USA Job Family Group Marketing Job Profile Digital Marketing / Communications Specialist I Management Level Individual Contributor Flexible Work Option Can work remotely anywhere in the specified country Travel % Yes, 5% of the time Work Shift Day Compensation Compensation includes a base salary in the range of $50,400.00 - $75,600.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Job Description Dealer.com is seeking a dynamic and results-driven Digital Marketing & Advertising Strategist to join our Dealer Marketing Operations team. This remote role is responsible for developing and executing digital marketing and communications strategies across paid search engine marketing, paid social media, and various other advertising platforms. You will manage a portfolio of dealer accounts, ensuring high performance, client satisfaction, and retention through data-driven advertising and tailored content strategies. Note: This is not an SEO or organic social content role, though that experience might be beneficial. Key Responsibilities: Digital Marketing & Communications Develop and execute paid digital marketing initiatives including Google and Microsoft search, various social media platforms, and display/video strategies for assigned products or product areas. Tailor advertising content to specific platforms and target audiences to maximize engagement. Collaborate with cross-functional teams such as Analytics, Innovation, and Advertising Operations to ensure seamless execution and performance tracking. Learn and become an expert in analytics dashboards and management software to monitor campaign effectiveness and support continuous improvement through data analysis. Share insights and performance reports with clients