Digital Marketing Specialist

Absolute, the leader in cyber resilience, is seeking a Digital Marketing Specialist to assist the marketing department with various programs and initiatives. Top candidates will possess excellent communication and time management skills and meticulous attention to detail. What You'll Do: Campaign Development: Develop and execute digital marketing campaign strategies across multiple channels inclusive of email, ads, and our website chat bot Campaign Optimization: Assist in optimizing these channels to improve campaign outcomes Performance Marketing: Plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn, and other digital platforms to drive qualified leads and maximize ROI Conversion Rate Optimization: Monitor and analyze landing page performance, A/B test creative assets, ad copy, and campaign targeting to improve conversion rates Budget Management: Track and manage performance marketing budgets, ensuring efficient allocation across channels and campaigns Analytics and Reporting: Create regular reporting showcasing campaign performance, insights and recommendations, including detailed performance marketing metrics such as CPL, CPA, ROAS, and attribution analysis Advanced Reporting: Build comprehensive dashboards and reports that track the full customer journey from initial touchpoint through conversion, providing actionable insights to stakeholders Data Analysis: Conduct deep-dive analysis on campaign performance data to identify trends, opportunities, and areas for improvement across all marketing channels Webinar Production and Reporting: Set-up and produce webinars as well as ensuring reporting data is properly imported into our systems for follow-up/lead nurturing Trends and Best Practices: Stay updated on digital marketing trends, tools and best practices Collaborate with the marketing team to align digital campaigns with our brand and business goals Contribute to a positive and collaborative environment that encourages information s