Director, Brand and Growth Marketing Analytics

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. The Role The Director of Brand and Growth Marketing Analytics is a senior leadership role responsible for driving data-informed decision-making across all marketing channels. This role leads the strategy, development, and execution of analytics frameworks to optimize marketing efficiency, maximize ROI, and accelerate growth for Product, Hardware, Store and Services lines of business. What you’ll be doing: Strategic Leadership Define and lead the marketing analytics vision, roadmap, and long-term strategy for the Product, Hardware, Store and Services lines of business. Establish measurement frameworks to evaluate owned and earned channel performance and customer acquisition effectiveness. Partner with Marketing, Product, Finance, and Data teams to align analytics initiatives with business goals. Analytics & Insights Translate complex data into clear, actionable insights for senior stakeholders across a broad range of analytic modalities. Oversee the implementation of analytics models, including attribution, incrementality testing, and forecasting in partnership with engineering. Identify growth opportunities and performance optimization strategies across owned and earned media channels. Data Infrastructure & Tools Own the strategy for the evolution of marketing dat