Director, Lifecycle Marketing

About the role As Going s Director, Lifecycle Marketing, you will own the strategy, execution, and performance of the member lifecycle for our 2M+ monthly active members across email, push, in-app, and web — from onboarding through winback. You will set the roadmap, own the lifecycle calendar, build the reporting that tracks our impact, and lead and develop the lifecycle team. This is a semi-technical leadership role: you ll be the senior owner of our Braze CRM and the go-to partner for Product, Engineering, and Data & Insights, while pushing the program toward AI-enhanced efficiency and automation at scale.