Director – Marketing – APAC (Asia Pacific)

Serve as the senior marketing thought leader for the market, providing strategic counsel and influence to franchisees, advertising agencies and internal teammates. Consults with and influences the market’s largest franchisees to shape and align marketing strategy, and leads the sharing of proven best practices with smaller markets across the region. Develop, manage, and implement marketing plans and programs to optimize traffic, store sales, brand building, service fees, and profits for Dairy Queen Franchisees. Protect Dairy Queen ® Trademarks. Principal Accountabilities: Develops, leads and executes the strategic plans and annual marketing calendars for assigned countries. Consults with and influences the market’s largest franchisees to obtain their understanding, alignment and support of the plans, while ensuring the strategic plan is incorporated into everyday business with the franchisees and APAC team. In collaboration with the VP- Int’l Marketing and GM, ensures the development of brand strategies to ensure long-term competitiveness of DQ concept and business. Serves as the subject-matter authority on LSM, consulting with franchisees on planning and influencing trade zone level execution of all LSM programs; captures and shares proven LSM best practices with smaller markets across the region. Acts as the market’s thought leader on digital and social media, consulting with franchisees on planning and influencing ongoing market level execution of all digital and social media programs. Guides and influences the planning and execution of comprehensive Grand Opening Plans for all new stores and new markets within the region where relevant, exporting Grand Opening best practices to smaller markets. Leads and directs all consumer and product market research and analysis including identifying target markets, monitoring market trends and the competitive environment, projecting market potential and product penetration opportunities. Approves all marketing and creative m