Director, Marketing

The Director, Marketing is a central operations role serving all MCG Centers of Excellence, accountable for building the enterprise strategic marketing function and translating MCG’s engineered products and lifecycle services into positioning, go-to-market programs, and sales enablement that win work. This is a build role and a player-coach role. The person in this seat personally produces the early work, competitive analysis, positioning architecture, launch plans, and customer-facing materials, while standing up the processes, tools, and team that scale it across the enterprise. Success requires strategic judgment and a willingness to execute directly while the infrastructure is still being built. Accountabilities: Enterprise marketing strategy: Build and own the strategic marketing plan supporting commercial growth across all six Centers of Excellence, translating enterprise and business unit priorities into a prioritized roadmap and campaign calendar. Positioning and messaging: Develop positioning, messaging architecture, value propositions, and competitive differentiation for MCG’s integrated power solutions and lifecycle services and hold the organization to consistent use of it. Go-to-market: Lead go-to-market strategy and execution for new products, services, and solutions, from launch planning through sales readiness, launch execution, and post-launch performance review. Technical translation: Partner with Product Management, Engineering, and operations leadership to convert technical capability into customer value in language that owners, engineering firms, contractors, and specifiers understand. Integrated campaigns: Plan and execute integrated campaigns across digital, email, paid media, social, trade events, and industry publications; establish KPIs, measure performance, and reallocate effort and spend based on results. Digital presence: Own SEO, SEM, and website strategy and optimization, and build the campaign analytics and reporting foundation the en