Director of Brand & Design

About Superhuman, Inc. Superhuman, Inc. is a nine-figure performance nutrition company entering its next stage of growth. Our portfolio includes Alpha Lion and Superhuman, two distinct brands with different consumers, roles, and opportunities. As the company grows, we intend to build the capability to develop and scale a broader portfolio of differentiated brands. The Role Alpha Lion + Super Human have proven product-market fit, built a powerful growth engine, and reached the point where brand can become our next major competitive advantage. We’re looking for a Director of Brand & Design to help define what Alpha Lion stands for—and then personally make it real. You’ll sharpen our brand strategy alongside leadership, build the identity system around it, and bring that system to life across packaging, DTC, Amazon, retail, and every major product launch. We are not starting from zero. The foundation exists—products, distribution, and early brand signals are already in market. What we need now is someone who can take what is working, sharpen it into a clear strategic point of view, and elevate it into a cohesive, category-defining brand system. We’re looking for a Director of Brand & Design to help define what Alpha Lion stands for at its highest level—and then personally make it real. You’ll refine and strengthen our brand strategy alongside leadership, translate it into a sharper identity system, and bring that system to life across packaging, DTC, Amazon, retail, and every major product launch. This role sits at the intersection of strategy, design, and commercial impact. The work you do will directly influence how efficiently we acquire customers, how strongly we retain them, and how much pricing power the brand can ultimately command. This is a builder role, not just a brand-management role. You’ll have real authority over how Alpha Lion shows up, but you’ll also stay close to the work. Especially early on, you’ll be working with the team, working through packagin