Director of Brand + Media

Why WarriorBabe ? At WarriorBabe , we believe in the power of dedication and personal growth. You'll be surrounded by a vibrant team that shares your passion for fitness and helping women flourish. Together, we are on a mission to transform lives and create a community that thrives on empowerment. Offering personalized macronutrient plans and workout programming, WarriorBabe ensures each woman's unique needs are met. With one-on-one coaching, a dedicated mobile app, and a vibrant online community, WarriorBabe provides the tools and support necessary for lasting success. Ideal for women of all ages and fitness levels, WarriorBabe adapts to ensure continuous progress and achievement of fitness goals. Our Mission Help 100,000 women regain their personal power and feel confident in their skin. About the role WarriorBabe is building the mass consumer brand for women in midlife strength and nutrition on four unapologetic angles: F*** fad diets. F*** cardio. Eat more carbs. Strong is the new sexy . The market is handing us the moment. GLP-1s are pushing protein and muscle preservation into the mainstream, and strength training is going mass market. Our job is to own that wave with maximum consumption: long-form YouTube built around one connected story, an affiliate army at the edge, and a real community layer holding it all together. We show up everywhere our audience already is, TikTok, Instagram, YouTube, podcasts, and beyond. We're hiring the person who owns all of it: the brand , the media machine, the community , and the affiliate engine that turns belief into sales. What success looks like: an audience-and-community machine that generates 100–200 new VIP clients a day from organic, and can sell out a 50,000-unit product drop in a single day, because the brand asked, not because an ad ran. What you'll own Brand architecture. Decide what lives under the WarriorBabe master brand versus personal brands, and how every channel ties into one connected universe instead of di