Director of Growth Marketing

At Wave, we help small businesses to thrive so the heart of our communities beats stronger. We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done, you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously. We’re looking for a Director of Growth Marketing who can turn our product-led motion into a revenue engine. This leader will own the growth marketing strategy and execution across the entire customer lifecycle — while ensuring the systems, data, and processes are in place to measure and scale impact. You’ll be accountable for building predictable, marketing-sourced and influenced revenue, aligning growth strategy with product adoption, and ensuring marketing operations delivers the precision and insights needed to fuel ARR growth. Here's how you'll make an impact: Growth Marketing & Revenue Acceleration Develop and own the growth marketing strategy to drive acquisition, activation, and expansion with clear revenue targets. Lead multi-channel campaigns, optimizing for CAC, conversion, and product adoption. Drive lifecycle marketing (email, in-app, nurture, advocacy) to increase adoption, reduce churn, and maximize LTV. Partner with Product on in-app growth loops (onboarding flows, upsell paths, referrals) to improve activation and monetization. Build, test, and scale growth experiments with a focus on speed, measurable outcomes, and repeatability to uncover new revenue levers. Partner with Data and Product to define PLG metrics (PQLs, activation, expansion) and optimize funnel performance. Lead, support & coach multi-disciplinary team accountable for the acquisition, activation & retention of customers. Marketing Operations & Revenue Infrastructure Own the marketing tech stack and data foundation to ensure accurate attribution, funnel visibility, and actionable insights. Establish scalable c