Director of Marketing

About the Role This is a rare opportunity to be the first dedicated marketer at a profitable, post-product-market-fit fintech company — reporting directly to the CEO and building the entire marketing function from scratch. The company operates in the construction lending space , combining expert-verified virtual inspections with draw management software to turn what's traditionally a multi-day, manual process into a same-day experience for private lenders, real estate investors, flippers, and small builders. The business is real: billions of dollars in draws processed, tens of thousands of projects managed, and a meaningful share of the top private lenders in the US on the platform — all while remaining profitable. The team is 100% US-based, distributed across four time zones, with core hours skewing Mountain to Pacific. If you've ever wanted to put your fingerprints on an entire company's go-to-market and build a real flywheel, this is that job. What You'll Do Own and build the entire marketing function — strategy, execution, and team — from the ground up Lead event marketing : trade shows, local happy hours, and speaking events across multiple US cities Develop and execute social media and content strategy across both B2B and investor-facing audiences Build out influencer and referral network programs targeting real estate investors, flippers, and builders Drive database and lifecycle marketing to nurture prospects and expand existing accounts Own product marketing : positioning, messaging, and go-to-market campaigns for platform features Market to two distinct audiences: private lenders and institutional credit on one side, and real estate investors, flippers, and small builders on the other Partner closely with sales — joining calls and attending trade shows early on to deeply understand personas and the relationship-driven dynamics of the real estate industry Own the marketing budget : planning, forecasting, and ROI attribution Build and maintain marketing dash