Director of Performance Marketing

This is a remote position. About the Role We are looking for an exceptional Director of Performance Marketing to lead customer acquisition across Meta, Google Search, Performance Max, YouTube, TikTok, and emerging channels. Reporting directly to the Chief Marketing Officer, you will own paid acquisition strategy, performance, experimentation, and marketing efficiency across the business. You will lead a team of 4–5 specialists, including performance marketers, analysts, and a developer focused on automation and growth systems. This is not a traditional management role. We are looking for someone who can lead a team while remaining deeply hands-on. Someone who understands the details, can challenge assumptions, dive into campaigns, solve complex problems, and identify opportunities others miss. If your idea of leadership is reviewing dashboards and attending meetings, this role is not for you. What You’ll Do Own customer acquisition performance across Meta, Google Search, Performance Max, YouTube, TikTok, and future channels. Manage and optimize multi-million-dollar advertising budgets. Lead and develop a high-performing performance marketing team. Design and execute rigorous testing and experimentation programs. Improve CAC, ROAS, conversion rates, lead quality, and overall marketing efficiency. Build scalable reporting, attribution, and measurement frameworks. Partner closely with Creative, Data, Product, and Engineering teams to unlock growth opportunities. Stay at the forefront of platform changes, advertising technology, and industry best practices. AI, Automation & Growth Systems We believe the future of marketing will be increasingly powered by AI, automation, and agent-based workflows. You will work closely with developers to identify opportunities where AI can improve campaign management, reporting, optimization, research, creative testing, and decision-making. Part of your role will be helping design, build, and deploy AI-powered marketing workflows and age