Director, Performance Marketing

About ZRG ZRG is a global talent advisory firm rewriting the playbook on how companies hire, retain, and develop leadership talent. We combine AI-driven intelligence with deep human expertise to deliver smarter, faster talent solutions across executive search, embedded recruiting, consulting, and interim solutions. Our performance marketing function is central to how we grow - driving demand, generating qualified leads, and ensuring the market understands and experiences the ZRG difference. The role ZRG is looking for a Director of Performance Marketing to lead and scale our demand generation engine. This is a senior, strategic role - but one that stays close to the data and the work. You'll own paid media strategy and execution across all channels, build and optimize lead generation and nurture programs, and play a pivotal role in driving cross-sell and post-hire engagement across ZRG's full portfolio of services. You'll partner closely with our Business Unit Marketing Directors and commercial teams across executive search, embedded recruiting, consulting, and interim to ensure marketing is accelerating pipeline and revenue at every stage. You'll also lead and grow a team, including a Manager of Performance Marketing, agency partners, and external contractors, and build the systems, processes, and culture that allow this function to scale. What you'll do Paid media and lead generation Own ZRG's paid media strategy and execution across all channels - paid search (PPC/SEM), paid social (LinkedIn, programmatic), content syndication, intent-based targeting, and display - with a relentless focus on cost-efficient lead and pipeline generation. Set channel strategy, be accountable to budgets set by the Director, GTM Operations, and hold agencies and platforms accountable to performance against UQL, MQL, meeting, cost-per-lead, cost-per-meeting, and pipeline contribution targets. Build and continuously optimize full-funnel paid programs that drive both awareness and direct