Director, Product Marketing, GTM Strategy

A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation ! More about our team and company: Fleetio overview video: https://www.youtube.com/watch?v=YoXyXTFWbkg Our careers page: https://www.fleetio.com/careers Fleetio is entering an exciting new phase of growth. We've built innovative products across Maintenance, Fleet Intelligence, and our ecosystem, but product innovation alone isn't enough. Our next stage of growth depends on how effectively we commercialize those innovations and translate them into customer value, adoption, and revenue. As the Director of Product Marketing, GTM Strategy, you'll build the operating system that connects Product, Marketing, Sales, Enablement, Customer Success, and Partnerships around bringing products to market. This is a highly strategic, hands-on role responsible for creating the messaging, frameworks, sales plays, commercialization processes, and GTM operating rhythms that help Fleetio consistently launch, sell, and grow new products. You’ll build the function from the ground up, and grow and lead a team focused on commercialization, GTM programs, and sales enablement. Who you are You're equal parts strategist, storyteller, operator, and builder. You love turning complex products into simple customer stories that help sales teams win. You think beyond launches—you think about commercialization, adoption, pipeline, and revenue. You understand that great product marketing isn't about creating more assets. It's about building systems. You've partnered closely with Product, Sales, Enablement, Marketing, Customer Success, and executive leadership to define po