Director, Product Marketing

Safe Software is looking for a Director of Product Marketing to serve as the strategic architect of our market narrative. As our product portfolio and market presence expand, we are looking for a visionary leader to evolve our messaging from individual product features to a cohesive, category-defining story. This is a high-impact "builder" role. You will bridge the gap between our innovative product vision and world-class market execution by establishing the frameworks that drive our next phase of growth. We have an immediate opening and are excited to find the right candidate to join our team. ABOUT THE TEAM In this role, you will lead a team of product marketing professionals focused on bridging the gap between product innovation and market success. You’ll champion the voice of the customer—leveraging research and industry trends to create high-impact narratives that solve real-world problems and drive measurable growth. WHAT YOU’LL BE DOING As a Director, Product Marketing, you will be responsible for: 1. PRODUCT POSITIONING & MESSAGING - Differentiated Messaging: Define and evolve messaging across products, industries, and buyer segments to ensure we stand out in the market. - Omni-channel Consistency: Ensure messaging is consistent and compelling across the website, marketing campaigns, sales materials, and partner communications. - Technical Credibility: Elevate the depth of our messaging, ensuring it effectively communicates both technical capabilities and tangible business outcomes. 2. GO-TO-MARKET (GTM) LEADERSHIP - Strategic Launches: Lead the GTM strategy for major product announcements, feature releases, and strategic initiatives (e.g., Peak of Data and AI). - Process Standardization: Establish and standardize repeatable launch processes that improve efficiency and impact. - Cross-functional Alignment: Drive tight alignment between Product, Marketing, Sales, and Customer Success to ensure unified execution. - Webinar Program: Partner with Demand Gen to s