Director, Sales (D2C) - Alberta

Join us to build a more rewarding financial future for all Canadians At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly scaling tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada. #1 on Deloitte’s Technology Fast 50 for 2023, 2024, and 2025 — the first company ever to achieve a three-peat at the top! #1 Fastest Growing Company in Canada for 2024 by Globe & Mail Top-ranked mobile apps and credit cards Team of 500+ people 1M+ customers 10K+ retail partners The Director, Sales (D2C) - Alberta provides executive leadership and strategic direction for all sales activities across their assigned provinces. As a crucial leader for scaling the business, you will identify new market opportunities at a macro level and ensure regional teams remain aligned with overarching company objectives. You will serve as the ultimate owner of sales results and the health of the entire sales pipeline for a significant portion of the business. Key Responsibilities Executive Leadership & Management: Manage and mentor multiple Regional Sales Directors, providing the strategic guidance and support necessary to drive performance and achieve provincial goals. Strategic Planning: Develop and execute multi-year sales strategies for the entire territory, including new market entry, product launch plans, and large-scale sales initiatives. Budgeting & Financial Management: Manage the sales budget for the multi-provincial region, including headcount, marketing spend, and operational expenses to maximize profitability. Performance Oversight: Monitor the performance of all provinces, analyzing high-level data and market trends to proactively identify opportunities and mitigate risks. Talent Management: Oversee the development and retention of top-tier leadership talent, en