Director, Sales, Qualitative & Creative Strategy

About this job We are building a world-class qualitative research and creative strategy business within NIQ, and we're looking for a commercially driven leader to accelerate growth across North America. This role is ideal for someone who thrives at turning client interest into strategic partnerships, uncovering opportunities within existing relationships, and leading consultative sales conversations that deliver measurable business impact. While this is a leadership role within our qualitative and creative strategy practice, success will be defined primarily by your ability to convert inbound demand into revenue and grow client partnerships. You'll leverage NIQ's unmatched client access across FMCG, Technology, Consumer Durables, and other sectors while partnering closely with sales, client success, and delivery teams to create new growth opportunities. This role offers a unique opportunity to join a startup within a global organization. While backed by the scale, reputation, and resources of NIQ, our team operates with an entrepreneurial mindset—moving quickly, building new capabilities, creating innovative solutions, and shaping the future of qualitative research and creative strategy within the business. The ideal candidate will be energized by building something new, comfortable navigating ambiguity, and excited to contribute beyond a traditional leadership role. Key Responsibilities Drive Revenue Growth Lead the commercial growth strategy for NIQ's Qualitative Research and Creative Strategy practice across North America. Convert inbound leads and client interest into consulting engagements, strategic research programs, and long-term partnerships. Identify expansion opportunities within existing accounts and collaborate with account teams to increase client spend. Lead discovery conversations, qualify opportunities, scope solutions, and develop compelling client proposals. Build and maintain a robust pipeline while consistently achieving revenue and growth targe