Director, SEO & AEO

ServiceNow 's Digital Experience organization is seeking a strategic and decisive Director of SEO and AI-Optimized Search (AEO) to build and lead a world-class search optimization function. In this role, you will own the SEO and AEO strategy, lead a talented team, and establish the organizational discipline and infrastructure that makes search optimization a competitive advantage—not an afterthought. You will arbitrate between stakeholder demand and data-driven signals, drive strategic alignment with leadership across the organization, and build the systems and automation that scale search optimization across all of ServiceNow .com. The ideal candidate brings proven SEO and AEO leadership experience, deep understanding of search marketing and LLM optimization, and the ability to navigate complex organizational dynamics. You must be comfortable designing for automation and systems thinking—you're building infrastructure for the future, not advisory committees for the present. You thrive in ambiguity, move fast, and have a track record of establishing organizational capability and operational rigor. Responsibilities SEO & AEO Strategy, Roadmap & Alignment Define and execute the SEO and AEO strategy and roadmap aligned to ServiceNow 's business priorities and content discovery opportunities across all web surfaces (product pages, buying group content, community, developer resources, etc.). Arbitrate between stakeholder content requests and search data to establish disciplined content priorities. Drive alignment with leadership on messaging hierarchy, discovery strategy, and content investment decisions. Establish clear performance targets for organic visibility, rankings, AEO performance, and content discoverability. Own quarterly business reviews on SEO/AEO outcomes and progress against strategic goals. Stay abreast of industry trends in SEO, AEO, LLM optimization, and emerging search/discovery mechanisms. Evolve strategy as the search landscape changes. Infrastructur