Email + SMS Marketing Strategist

Must have email marketing experience in consumer products with a proven track record and be a native English speaker. Remote · Reports to Founder/CEO + Marketing Lead About Bebonia Bebonia is the #1-rated curly hair extensions brand — voted best by InStyle, Byrdie, Allure, Glamour, Brides, and NaturallyCurly. Founded in 2017 by Soleil, a Dominican woman who built the product she couldn’t find, Bebonia has served 75,000+ customers and is run by a small, close-knit team of curly-haired women. We believe curly hair should be enhanced, not erased. Every product we make, every email we send, and every campaign we create is grounded in that belief. The Role We’re looking for a strategic, creative, and detail-oriented Email + SMS Marketing Strategist to lead Bebonia’s owned marketing program across campaigns, flows, segmentation, testing, and optimization. This role is more than writing and sending emails. We’re looking for someone who can think like a marketer, understand our customer journey, identify revenue opportunities, and translate insights into campaigns that feel personal, premium, and deeply curl-literate. You’ll work closely with our marketing lead and marketing team to shape the email + SMS calendar, strengthen lifecycle flows, improve customer retention, and ensure every touchpoint reflects the Bebonia brand. You should be equally comfortable zooming out to build strategy and zooming in to write, design, test, and execute. What You’ll Do Email + SMS Strategy Own Bebonia’s email + SMS strategy across campaigns, flows, segmentation, and testing Build and manage the email calendar with a balance of brand storytelling, education, product discovery, launches, promotions, and retention moments Identify opportunities to improve customer engagement, repeat purchase, conversion, and lifetime value Use performance data, customer behavior, and business priorities to recommend what we send, who we send it to, and why Develop thoughtful audience segments based on lifecycl