Event Marketing Manager

Event Marketing Manager About the Role We're looking for a strategic, highly organized Events Manager to lead the planning, execution, and measurement of our global events program. This role goes far beyond logistics. It is responsible for developing event strategies that drive business outcomes, delivering integrated campaigns from concept through post-event analysis, and partnering across the organization to maximize impact. The ideal candidate combines exceptional project management skills with strong marketing acumen, understands how events fit into an integrated GTM strategy, and is passionate about creating memorable experiences that generate measurable results. What You'll Do Event Strategy & Planning Develop and execute a comprehensive event strategy aligned with company and GTM objectives. Evaluate and prioritize event investments based on business impact, target audience, and ROI. Build annual and quarterly event plans that support pipeline generation, customer engagement, brand awareness, and strategic partnerships. Continuously identify new event opportunities and innovative ways to engage target audiences. End-to-End Campaign Management Own the complete event lifecycle: from strategy, planning, budgeting, and execution through post-event analysis. Build integrated marketing campaigns around each event in partnership with Demand Generation, Product Marketing, Content, Digital Marketing, Sales, and Customer Success. Define campaign objectives, messaging, target audiences, promotional plans, and success metrics. Ensure every event has a clear pre-event, onsite, and post-event engagement strategy. Cross-Functional Leadership Serve as the central program manager across Marketing, Sales, Product, Executive Leadership, Operations, Finance, Legal, and external vendors. Align stakeholders on goals, timelines, responsibilities, and deliverables. Manage agency and vendor relationships while ensuring projects stay on time and within budget. Enable internal teams wi