Federal Marketing Analytics and Insights Manager

At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people. Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations. Join Accenture Federal Services, a technology company within global Accenture. Recognized as a Glassdoor Top 100 Best Place to Work, we offer a collaborative and caring community where you feel like you belong and are empowered to grow, learn and thrive through hands-on experience, certifications, industry training and more. Join us to drive positive, lasting change that moves missions and the government forward! We’re hiring a Marketing Analytics and Insights Manager to enhance our Marketing + Communications (M+C) team. The Manager optimizes our data and analytics program by leveraging technology, data, and AI to deliver unparalleled insights and drive meaningful impact across marketing and the business. This role serves as a critical connector across M+C, Leadership, Business and Growth teams—ensuring our marketing programs are fueled by accurate data, strong governance, integrated systems, and powerful analytical tools that elevate performance and decision‑making. The Work Lead data strategy, governance, analytics, quality, and integration efforts to ensure accurate, consistent, and accessible marketing and communications data across multiple marketing platforms Oversee cross-channel tracking and measurement infrastructure, including knowledge about tracking links, foundational data lake or API-based integrations and reporting requirements Evolve and maintain the core marketing measurement framework, including standardized metrics, definitions, benchmarks and aligned data sources Develop dashboards, reporting frameworks, and analytics models that translate complex data into clear, actionable insig