Founding Growth Hire

ExpertEdge is the most ambitious product Packt has built in 20 years, and we are hiring the person who will scale it. The book has not changed in 500 years. It is still a static object, read top to bottom, with no way to ask it a question. We think that is over. ExpertEdge takes serious content from the world's best publishers and rebuilds it as a multi-modal, interactive, AI-augmented learning experience that a working professional commits to complete. You can talk to the content, test yourself against it, and apply it to your own work. It is what a book becomes when you take the constraints of paper away. We have licensing deals with some of the most respected publishers in the world including Oxford University Press, MIT Press, Wiley, Sage, and Rosenfeld Media. We take their best content and turn it into the ExpertEdge catalogue, which our subscribers pay to access. There is nothing else like this on the market, the publishers know it, and our corpus is growing every month. The product works. We have paying subscribers, the conversion mechanics make sense, and the buyer (a senior developer or analyst leading a team of 5 to 10 inside an SME) keeps telling us we have built the thing they wished existed. What we have not yet done is build the outbound engine that puts this in front of every one of those buyers at scale. The total addressable market is in the millions of buyers. The product converts. The content moat is real and growing. We have the team, the platform, the publisher relationships, and the runway. What we need is the person who turns this into a 9-figure business. You will own outbound and demand generation for ExpertEdge B2B Direct from day 1. You will report to the CEO of ExpertEdge. In 12 months, you will have hired your team. In 2 to 3 years, if you do the job well, you will be running the marketing function for the product or holding a P&L of your own. You are not joining a marketing department. You are starting one. Who This Is For We are lookin