Founding Growth Product Manager

About Us Atria is an AI-native platform for advertisers, helping brands create, analyze, and launch ads through intelligent workflows and agentic tools. We are trusted by brands such as Perplexity, Suno AI, ClickUp, and Beehiiv, as well as agencies including Power Digital, Inspire Digital, and Disruptive Digital. Atria is backed by Accel, whose portfolio includes companies such as Facebook, Discord, Spotify, Slack, and Lovable. Role Overview Self-serve sign-ups are surging, our data network is compounding, and we’re gearing up to bring Atria’s one-click cloning and AI iteration loops to millions of creatives. As the first dedicated Growth PM, you’ll architect the product-led growth (PLG) engine that turns first-time users into power-users and paying champions. Responsibilities 1. Data-Driven Strategy - Leverage product and behavioral analytics to continuously refine the new-user experience (NUX), onboarding flows, and activation milestones. - Define success metrics for each funnel stage and iterate based on quantitative and qualitative insights. 2. Building Growth Features - Own the end-to-end delivery of product features that drive activation, retention, and organic network effects. 3. User Behavior Analysis - Conduct cohort analyses, segmentation studies, and drop-off investigations to surface friction points and high-leverage growth levers. - Translate qualitative feedback (surveys, session recordings) into actionable product improvements. 4. Cross-Functional Collaboration - Partner with Engineering and Design to scope and ship growth experiments with rigorous tracking. - Align with Marketing on landing page copy, paid acquisition tests, and email nurture campaigns. - Work with Customer Success to identify power-user behaviors and referral opportunities. 5. Roadmap & Prioritization - Rank growth opportunities by potential impact vs. effort. - Balance short-term lift experiments with longer-term platform enhancements Qualifications - Have 4+ years in growth, produ