Freelance Growth Marketer

About the Role We're looking for a freelance Growth Marketer to help us grow our customer base through continuous experimentation and execution. This is a hands-on role suited for someone who enjoys testing ideas, learning from data, and figuring out what actually drives customer acquisition. You'll work closely with the founder to develop and validate marketing strategies across different channels. Rather than owning a single marketing function, you'll help improve the entire growth funnel, from awareness to customer acquisition and activation. Responsibilities Plan, execute, and evaluate marketing experiments across different channels. Develop campaigns that increase brand awareness, website traffic, leads, and customer acquisition. Create or coordinate marketing content for social media, blogs, email, landing pages, and other channels. Work with designers, developers, and other freelancers when needed. Analyze campaign performance and recommend improvements based on data. Optimize conversion rates across landing pages, forms, and marketing funnels. Conduct customer, competitor, and market research to identify new growth opportunities. Help define messaging and positioning based on customer feedback. Maintain a structured backlog of marketing ideas and experiments. Provide regular reports on progress, learnings, and recommendations. Requirements Experience in digital marketing, growth marketing, or demand generation. Strong understanding of marketing fundamentals across multiple channels. Comfortable using analytics to guide decisions. Able to work independently and prioritize initiatives with minimal supervision. Excellent written communication skills. Curious, analytical, and willing to challenge assumptions. Comfortable working in a fast-moving startup environment where priorities may change. Nice to Have Experience marketing SaaS products. Experience working with B2B or service businesses. SEO knowledge. Paid advertising experience. Email marketing and marketi