German Design Lead (12 month contract)

The Country Design Lead plays a pivotal role in Canva’s mission to democratise design by ensuring content is truly local, culturally resonant, and of the highest design quality. Partnering closely with the Country Content Strategy Lead and cross-functional stakeholders, this role directs and delivers content – at speed and scale – that drives user engagement, content adoption, and revenue growth in Germany. Aligned to Canva’s international growth strategy, this role ensures the creative direction, production, and curation of market-relevant content across templates and elements. The role bridges global vision with local market needs, ensuring cultural authenticity while meeting business objectives. Key Responsibilities Creative Direction Develop a compelling creative vision that delivers and executes against the Country Content Strategy Lead and Country Manager’s strategic priorities. Collaborate closely with local Marketing, SEO, and Community teams. Translate country and regional strategies into locally relevant campaigns. Drive AI adoption in production and content innovation, supporting new product formats and emerging trends to keep creative outputs fresh and competitive. Content Creation & Curation Oversee the creation of content, including design kits, campaign documents, creator briefs, and in-house production where needed. Work with Freelance Copywriters and/or AI Copy to ensure copy is culturally relevant and adheres to our copy best practice standards. Curate and editorially frame content for marketing initiatives, showcases, and seasonal calendars to elevate local relevance. Proactively identify content gaps and curate assets that reflect strategic priorities and creative excellence. Lead quality control of all content outputs, ensuring alignment with brand guidelines and maintaining high standards of visual and messaging quality. Market Understanding & Cultural Insights Build and maintain a deep knowledge of local culture, consumer behaviour, and design