Global Senior CRM & Lifecycle Designer

WE POWER PEOPLE’S PROGRESS. At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day. ABOUT THE ROLE As Preply continues to grow globally, CRM is becoming a core part of how learners experience the product - shaping habits, engagement, and long-term progress. We’re looking for a Global Senior CRM & Lifecycle Designer to join our team - a creative thinker with strong product intuition, a passion for storytelling, and a drive to design meaningful user experiences. You’ll concept, design, and evolve lifecycle experiences across email, push, in-app, and landing pages - connecting CRM to the broader product journey and shaping how learners interact with Preply over time. This role is perfect for someone who combines creativity with product thinking, thrives in experimentation, and wants to push CRM beyond campaigns into a true product surface. WHAT YOU’LL BE DOING: - Design as Product - Treat CRM as a core product surface - translating business goals and product strategy into lifecycle experiences that are designed with clear hypotheses, experimentation, and user behavior in mind. - Create Connected Experiences - Design across the full user journey - ensuring consistency betwe