Go-To-Market Lead

Rockstar is recruiting for a company that is transforming the $20B deathcare industry. This modern funeral home operator has become the largest independent in California, now operating in four states, with hundreds of 5-star reviews and an 80+ NPS. They are building a fundamentally better experience for families during one of life's hardest moments, moving fast with a disciplined, high-trust team. Location: United States (Remote) Employment Type: Full time Department: Marketing About the Company Deathcare is a $20B market in everybody's blindspot. It touches every family, yet remains fragmented, widely distrusted, and offline — all while the world around it has transformed. The company believes families deserve a fundamentally better experience. At the company, they are building the modern funeral home. In under two years, they have become California's largest independent, are now in four states, and have earned hundreds of 5-star reviews and an 80+ NPS along the way. The candidate would join a team that has built and scaled real-world businesses. The company is now expanding nationally with urgency, discipline, and plenty of meaningful work still ahead. The Role This is a marketing role that shapes the product, not one that answers to it. At-Need is the company's largest business: families who have just lost someone and need to arrange a cremation or a funeral, usually within a few days. The industry they run into was built for the seller, not for them: opaque pricing, dated storefronts, and a transactional playbook that treats a profound moment like an upsell. The company is the opposite, and this role makes that difference clear everywhere a family meets them. The person in this role will shape the customer journey and the offering itself, so a family can understand quickly why they can trust the company to do right by them. It is a big reason the company's NPS is 80+. The role owns the full marketing funnel for At-Need, working closely with Sales, who owns the c