Group Content Strategy Manager, Adobe.com

What you’ll do As part of the Adobe Design Content Strategy (ADCS) team, you’ll lead the team responsible for content and storytelling for Adobe .com—helping shape how Adobe shows up across audience journeys, product storytelling, and conversion experiences at a global scale. This role sits at the intersection of storytelling, experience strategy, design, and organizational leadership. You’ll partner closely with leaders across Design, Product, Marketing, and Engineering to create connected, design-forward experiences that are emotionally resonant, strategically cohesive, and deeply reflective of Adobe ’s brand and quality standards. You’ll lead a growing team of content strategists and writers while helping define the systems, practices, and operating models that support the next generation of Adobe .com experiences. In this role, you will: Lead and grow a team of content strategists supporting Adobe .com experiences [across audience hubs, product pages, offer journeys, and conversion flows.] Define strategic direction for content and storytelling across interconnected web experiences, ensuring coherence across journeys, surfaces, and touchpoints. Partner closely with Design and Content leadership to shape highly crafted, emotionally resonant experiences that reflect Adobe ’s brand, design sensibility, storytelling standards, and quality standards. Elevate the quality of storytelling, copywriting, naming, messaging, and information architecture across highly visible customer-facing experiences. Help shape the end-to-end Adobe .com experience - balancing clarity, emotional connection, conversion, and ecosystem consistency. Establish scalable systems, frameworks, governance models, and operational processes that improve consistency, quality, and collaboration across the ecosystem. Drive alignment across Product, Marketing, Design, Engineering, and other stakeholders to support connected audience journeys and shared decision-making. Define the future operating model f