Growth Lead / Lead Paid Media Strategist

Role Summary We are seeking a Senior Growth Lead / Lead Paid Media Strategist to own paid media strategy, growth planning, campaign performance, and client relationships. This is not a task-focused PPC role. The ideal candidate can diagnose performance issues, identify growth opportunities, explain root causes, and confidently recommend strategic actions. The role requires a business-minded leader who is accountable for outcomes across paid media, lead quality, pipeline growth, CRO, and revenue performance. You will serve as the strategic lead, supported by PPC execution and AI/automation specialists. Key Responsibilities Paid Media Strategy & Growth Own paid media strategy across Google Ads, Meta Ads, LinkedIn Ads, and other channels. Translate business goals into budgets, channel plans, testing roadmaps, and growth strategies. Lead demand generation, lead generation, retargeting, and conversion optimization initiatives. Recommend what to launch, pause, scale, or improve. Revenue & Pipeline Ownership Manage performance against KPIs such as pipeline, MQLs, SQLs, CAC, CPL, ROAS, lead quality, and revenue. Ensure campaigns drive measurable business outcomes. Identify gaps impacting lead quality, sales conversion, and revenue growth. Strategic Growth Analysis Conduct account audits and identify growth constraints. Diagnose issues across targeting, messaging, creative, landing pages, sales process, attribution, and positioning. Prioritize recommendations based on business impact. Forecasting & Budget Planning Build forecasts and budget scenarios tied to pipeline, revenue, CAC, and ROAS. Estimate the impact of spend, channel mix, and conversion rate changes. Campaign Oversight & CRO Oversee campaign structure, targeting, messaging, creative, and testing. Optimize landing pages, offers, forms, and conversion funnels. Guide PPC teams and ensure execution aligns with strategy. Analytics & Attribution Use GA4, CRM data, HubSpot, attribution models, and reporting tools to eva